UTM Generator

See exactly which campaigns bring visitors. Fill in the fields and get a clean tracking link that Google Analytics reads correctly.

How to use the UTM Generator

  1. Add your text, file or details in the tool above.
  2. Adjust the settings to get the result you want.
  3. Copy or download your result. Nothing is uploaded.

What you can use it for

  • Track social posts and paid ads
  • Measure newsletter clicks
  • Tag QR codes on print material

Private by design

The UTM Generator runs entirely in your browser. Your text and files are never uploaded or stored on a server, so it is safe for work documents and personal information. It is free, with no sign-up and no limits on how often you use it.

Frequently asked questions

Which UTM fields are required?

Source, medium and campaign. Term, content and ID are optional.

Why force lowercase?

GA4 treats "Facebook" and "facebook" as different sources, which splits your data.

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